Wichita State University Career Guide - Flipbook - Page 37
Professional Brand
In today's competitive landscape, establishing a consistent professional brand is crucial for students. A strong brand sets you
apart in job searches and networking. Learn some tips and tricks for crafting a distinctive identity below.
Posting on LinkedIn
Posting on LinkedIn is a helpful tool to build your professional brand as it allows you to give examples of how you are living your
brand, showcase the work you've done to establish your skills, and demonstrate your expertise.
Branding Big Three
MILESTONES
Achievements and milestones are a great way to showcase your growth. Post about new job
roles, work anniversaries, certifications, or completed courses that are meaningful to your
career.
ACHIEVEMENTS
Posting experiences is a great way to show highlights in your career journey. Post about a
project, an organization your involved in or an event you attended. Experiences are tangible
moments to share where you’ve learned something new.
INSIGHTS
Insights are the ways you can relate to others on LinkedIn. Post about your perspective on a
relevant topic or collaborate with your network through comments and forums. Insights help
you engage your network while contributing valuable knowledge to your industry.
PARTS OF A LINKEDIN POST
SAMPLE LINKEDIN POST
1.
Engaging Opening Statement: Choose a concise, engaging
headline to grab your audience’s attention. Experiment with
different formats, such as posing questions.
2.
Body Text: Share insights or achievements that pertain to
your professional growth and expertise. Use storytelling to
make your experience relatable and engaging.
3.
Tagged Professionals: Tag any members who have been
impactful pertaining to the insight you are sharing, inviting
them to engage and amplifying your post's reach.
4. Industry Hashtags: Include industry hashtags to reach a
wider audience and increase impressions. This can help to
enhance your post's visibility and engagement.
5.
Additional Content: Provide additional content to your post.
Relevant photos and linking content can add a personal
touch and start industry conversations.
I am incredibly excited to share my new adventure with
you all!
As I reflect on a new internship opportunity with POET
Biofuels, I’ve realized that every challenge is a chance
for growth. My talent in Self-Assurance has helped me
feel confident in my ability to take risks in this new
environment and use my voice for positive change. My
first month at POET has been filled with challenges and
wins and I am thankful for the advice from numerous
mentors in my life.
Special thank you to @JohnDoe and @JaneSmith. Your
support and guidance has been invaluable as I navigate
this experience. Your mentorship shapes my path to
success. Excited to continue this journey and future
opportunities with POET!
#CareerJourney #POETBiofuels #ShockerStrengths
#AppliedLearning #ShockersUp
Social Media
Maintaining a professional image on social media is an important part of building a professional brand. Employers use social
media profiles to gain insights into candidates, making it essential to curate professional, relevant content. It is vital to exercise
discretion when interacting online, avoid controversial topics and refrain from posting compromising or unprofessional content.
DO'S AND DON'TS
Do Maintain Your Brand
Stay consistent with your name, photo
and information across platforms.
Do Remain Professional
Your profiles and posts should be clean,
professional, and relevant.
Do Engage in Conversations
Make sure you are engaging in industry
dialog and are a part of conversations.
Don't Over Promote Yourself
Don't Make Inappropriate Posts
Don't Neglect to Proofread
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