Wichita State University Career Guide - Flipbook - Page 34
LinkedIn
LinkedIn is the world's largest professional network on the internet. On LinkedIn, users can search for open positions, network
with industry professionals, research companies, display their personal brand, and so much more! We recommend creating your
LinkedIn account at LinkedIn.com and following all of the profile prompts before learning more about the platform below.
The LinkedIn Big Three
Three of the most important parts of your LinkedIn profile are the headline, your professional photo, and the location displayed
on your page. These are the aspects of your profile that lead to being found and viewed more frequently by industry recruiters.
PHOTO
LOCATION
You need to have a simple professional
photo that showcases ONLY you!
Visit the professional photo booth in
the Marcus Welcome Center lobby,
available Monday through Friday, 8
a.m. – 5 p.m. No appointment needed!
Your location does not necessarily
have to be your physical location. An
example is if you go to WSU for college
but are from Dallas, TX. If you are
looking for a summer internship at
home, adjust your location to Dallas.
HEADLINE
When recruiters are searching to fill
positions, they are not searching for
“student” or “recent graduate”. They
are searching for the job title they are
hiring for! One option as a student is:
Aspiring
LinkedIn Checklist
It is important to make sure your LinkedIn profile is complete and professional. Use the checklist on page 34 to review your
profile.
DO'S AND DON'TS
Do Shorten your URL
Make it easy for connections to find
you by editing your URL length.
Do Use A Professional Photo
Your profile photo should be a
professional shot of only you.
Do Get Specific
Add detail to your experiences beyond
just the company and job title.
Do Endorse Other
Endorse skills for others and have
others endorse skills for you.
Do Use Hashtags
Use industry hashtags to boost your
engagement.
Don't Get Too Personal
LinkedIn is not Instagram or Facebook,
don't get too personal.
SHOWCASE YOUR STRENGTHS: Similar to highlighting your strengths in a resume or cover letter, LinkedIn
is a great place to feature your talents. Think about posting an experience where your talents helped you be
successful. Learn more about how to craft an engaging LinkedIn post on page 35.
LinkedIn Career Explorer
LinkedIn’s Career Explorer is a tool designed to help job
seekers discover new career opportunities by identifying
transferable skills. It allows users to:
LinkedIn also features a Future of Skills tool, which provides
insights into how job skills are evolving across industries,
regions, and roles. It allows users to:
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Explore Career Transitions: See how skills from your
current or past jobs can align with different career paths.
Identify Skill Gaps: Understand what additional skills may
be needed for a transition and find learning resources to
bridge them.
Discover Job Openings: Find available roles that match
your skills and interests.
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Track Emerging Skills: See which skills are growing in
demand in different professions.
Compare Skill Trends: Analyze how required skills have
changed over time for various roles.
Make Data-Driven Career Decisions: Help job seekers,
employers, and educators align with shifting workforce
needs.
Whether you’re determining the experience you need for your
desired career path, or looking for connections to help get your
foot in the door, the Career Explorer tool is a useful way to
tailor your job search preparation with LinkedIn.
Staying ahead of industry trends can give you a competitive
advantage as you strategize with what employers in your
industry are looking for. Use the Future of Skills tool to help
you stay on trend with your skill development.
Visit: bit.ly/LinkedCE to start exploring!
Visit: bit.ly/LinkedFS to see trending skills!
