Wichita State University Career Guide - Flipbook - Page 29
Professional Brand
In today's competitive landscape, establishing a consistent professional brand is crucial for students. A strong brand sets
you apart in job searches and networking. Learn some tips, and tricks for crafting a distinctive identity below.
Posting on LinkedIn
Posting on LinkedIn is a helpful tool to build your professional
brand as it allows you to give examples of how you are living
your brand, showcase the work you've done to establish your
skills and demonstrate your expertise.
PARTS OF A LINKEDIN POST
1.
Engaging Opening Statement: Choose a concise, engaging
headline to grab your audience9s attention. Experiment
with diferent formats, such as posing questions.
2.
Body Text: Share insights or achievements that pertain to
your professional growth and expertise. Use storytelling to
make your experience relatable and engaging.
3.
Tagged Professionals: Tag any members who have been
impactful pertaining to the insight you are sharing, inviting
them to engage and amplifying your post's reach.
4. Industry Hashtags: Include industry hashtags to reach a
wider audience and increase impressions. This can help to
enhance your post's visibility and engagement.
5.
Additional Content: Provide additional content to your
post. Relevant photos and linking content can add a
personal touch and start industry conversations.
SAMPLE LINKEDIN POST
I am incredibly excited to share my new adventure
with you all!
As I embark on a new internship journey with
POET Biofuels, I've realized that every challenge
is a chance for growth. From adapting to new
environments to seizing unexpected tasks, each
experience molds my professional journey. My
orst month at POET has been olled with both
challenges and wins, and I ond myself leaning on
the advice from the numerous mentors in my life.
Special thank you to @JohnDoe and
@JaneSmith. Your unwavering support and
guidance have been invaluable as I navigate this
new opportunity. Your mentorship shapes my path
to success, and I would not have had the success I
have so far without your guidance.
Excited to continue this journey and continue
learning more with POET!
#InternshipJourney #CareerGrowth
#CareerJourney #LearningExperience
#ProfessionalDevelopment #NewBeginnings
#Mentorship #POETBiofuels
Social Media
Maintaining a professional image on social media is an important part of building a professional brand. Employers use
social media prooles to gain insights into candidates, making it essential to curate professional, relevant content. It is
vital to exercise discretion when interacting online, avoid controversial topics and refrain from posting compromising or
unprofessional content.
DO'S AND DON'TS
Do Maintain Your Brand
Stay consistent with your name,
photo and information across
platforms.
Do Remain Professional
Your prooles and posts should be
clean, professional, and relevant.
Do Engage in Conversations
Make sure you are engaging in
industry dialog and are a part of
conversations.
Don't Make Inappropriate Posts
Inappropriate content can damage
your image and lead to missed
opportunities.
Don't Neglect to Proofread
Make sure you pay attention to your
spelling and grammar.
Don't Over Promote Yourself
Maintain balance when showcasing
your accomplishments.
Reflect upon your Professional Brand
Three words I would use to describe my professional brand are
,
.
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